Seoul, and Korea in general, have taken a lot of heat for their tourism marketing campaigns for quite some time now. Many have criticized the fact that the city’s past efforts have been overly sugar-coated and not representative of Seoul’s true essence. In the past, campaigns have focused primarily on promoting the city’s landmarks, shopping …
Month: February 2014
Over the past decade, coffee shops have taken over the streets throughout South Korea; it’s impossible to walk around neighborhood without running into a Starbucks, Dunkin Donuts, or Tom and Toms. Competition for customers is high so it’s not surprising that entrepreneurs have begun to try out creative methods to make their businesses stand out …