I sip my latte and stifle a chuckle as I take in my surroundings at Ddo-Ong Cafe in the Ssamzigil shopping complex in Insadong. Colorful mini plungers hang delicately from a tree in the corner, old fashioned squat toilets are placed tastefully throughout the shop and two girls take selfies with a stuffed doll with …
Over the past decade, coffee shops have taken over the streets throughout South Korea; it’s impossible to walk around neighborhood without running into a Starbucks, Dunkin Donuts, or Tom and Toms. Competition for customers is high so it’s not surprising that entrepreneurs have begun to try out creative methods to make their businesses stand out …