It’s no secret that the Korean beauty world is one step ahead of the rest of the world when it comes to the latest and greatest in skincare and makeup. In case you didn’t know, Korean women are the queens of skincare and invest lots of time (and won) into their glowing, youthful skin. If …
Worth approximately $500 million annually, the South Korean medical tourism industry is experiencing an all-time high. But despite its increasing growth, the industry still presents a number of challenges to international visitors looking to go under the knife, including safety concerns, price transparency and language barriers. Enter Eunogo, a trusted, government-approved community marketplace designed to …
As a model and pageant queen veteran, Sarah Oh really knows her stuff when it comes to the best beauty products out there, especially all those highly coveted K-beauty items. She is quite active on her beauty blog, Oh My Gloss!, where she shares her expert beauty tips and tricks, as well as her favorite products. And, …
If the recent drop in temperatures and merciless wind are any indication of what’s to come this winter, we’re in for a long, cold season. And if you’re like me, this weather is anything but enjoyable. Between the incessant time spent inside and the pain endured in the frigid outdoors while in transit, coming down …
Those that follow Seoul Searching may already be familiar with Memebox from my previous post. For those of you that have yet to be introduced to this brilliant service, Memebox is a Korea-based cosmetics company that is allowing the world to experience the wonder that is K-beauty one delivery at a time. Similar to other …
It has occurred to me that many of my recent posts have pertained to Korean beauty. I should make it clear that Seoul Searching is not converting into a beauty blog- I’m far too unqualified for that to even be an option. The reason for the increase in K-beauty posts is because Korean cosmetics and …
It’s safe to say that Korea has garnered a reputation for being one of the top beauty destinations of the world. With innovative and multi-functional products and an entertainment industry that constantly cranks out new trends, the world is beginning to turn to South Korea for all their beauty needs. So much so that the …