Myeongdong

The Ultimate Guide to Myeongdong, Seoul’s Shopping Mecca

As the familiar hues of nightfall spill across the skies, herds of tourists flood into the streets of Myeongdong. 6.8 million of them a year, to be exact. Neon starts to flash overhead, filling the streets with an instantly recognizable buzz, barely audible over the rhythmic beats of K-pop that blare from hidden speakers. Shop …

Meet Your Favorite Stars at the Grevin Seoul Museum

Ever dreamed of rubbing elbows with the likes of Brad Pitt, George Clooney or Angelina Jolie? What about K-star heartthrobs like Lee Min-ho, Hyun Bin or Kim Soo-hyun? Or, perhaps you’d prefer to get up close with historical figures like Leonardo Di Vinci and Ghandi, or world famous athletes such as Lionel Messi. Well, now …

Joykolon: Your One-Stop-Shop for Korean Fashion’s Spring Trends

Spring is upon us here in Korea and Seoulites could not be more excited, not only for warmer temperatures, terrace coffees and cherry blossoms, but also spring fashion. And while fashion trends are fairly globalized these days, there are a few that make Korea stand apart from the rest this year, which were evident at …