shopping in Seoul

A Girl’s Guide to Dongdaemun

Imagine a place where you can buy everything you need at a reasonable price. In one convenient location. At any time of the day. While such a fantasy land might only seem like the stuff of dreams, in Korea, it’s a reality and it goes by the name of Dongdaemun. Here, mammoth modern shopping complexes …

Expat Spotlight: Caroline Bryan, Lingerie Designer and Founder of Luna Lia

Over the past couple years, Seoul has emerged as Asia’s new fashion showcase, with the world’s top luxury firms seeking to cash in on the regional trend-setting popularity of South Korean pop culture. But in a fashion-conscious city that has gained a reputation for its noteworthy street style and world-class fashion exports, there’s one area …