online shopping

Korean Designer Leesle Delivers Fashion-Forward Hanbok to the World

A seamless blend of complexity with simplicity, flatness with volume and curved lines contrasted against straight edges, the hanbok beautifully conveys the Korean desire to be at one with nature and maintain balance in life. Modern takes on the dress have recently become incredibly popular in fashion circles all the world over, while Korean designer …

Expat Spotlight: Caroline Bryan, Lingerie Designer and Founder of Luna Lia

Over the past couple years, Seoul has emerged as Asia’s new fashion showcase, with the world’s top luxury firms seeking to cash in on the regional trend-setting popularity of South Korean pop culture. But in a fashion-conscious city that has gained a reputation for its noteworthy street style and world-class fashion exports, there’s one area …

Seoul-Based France Gourmet Brings Charcuterie Straight to Your Doorstep

Here in Seoul, warm weather has finally made an appearance, which can only mean one thing—barbeque season is just around the corner. No time is a better time than now to prepare for this season’s camping trips, rooftop parties and grill-outs, and finding the perfect meat should be the first thing on your to-do list. …

What’s In My Memebox: Superbox #33 Collagen Cosmetics

Those that follow Seoul Searching may already be familiar with Memebox from my previous post. For those of you that have yet to be introduced to this brilliant service, Memebox is a Korea-based cosmetics company that is allowing the world to experience the wonder that is K-beauty one delivery at a time. Similar to other …